My Story
And Maybe Yours Too
My Story
Hello Lovely Soul!
You’ve given so much - to your family, children, friends, work. It was what needed to happen during that season in your life.
But along the way, parts of you were put aside and old, outdated beliefs took over, whispering you were too much, or not enough, or not worth the attention, compassion, care that you’ve afforded others?
What if this is the season you finally explore the parts of you that have been quietly waiting? To release the beliefs that have kept you feeling small or not quite enough. Not to become someone new - but to finally meet the woman who's been there all along or the woman waiting to emerge.
My name is Joan. I know this season intimately - I’m living it too.
I love being a mom, friend and a loving partner. I spent decades dedicated to working as a social worker, building a career I could be proud of. I stepped into life coaching so when I retired I could continue my mission of supporting women.
While each season has brought joy, love, grief and loss - it's also meant grappling with limiting beliefs and quieting my own voice. I've put my needs aside, let go of goals, and bent myself into a pretzel trying to be who I thought I was supposed to be.
It all began as a whisper - children who didn't need me as much, a family tragedy reminding me that time is not guaranteed, retiring and losing my identity as a social worker, reaching midlife and seeing a reduced timeline ahead.
Each moment nudged me along until I couldn’t ignore the whispers as they got louder. Even though I didn’t have a blueprint of what to do, I knew that it was imperative I seize the moments to explore the parts I put aside - I only had one chance to live the rest of my life without regrets and unfulfilled wishes.
I can’t say finding my voice and asserting myself has been easy with those who’ve seen me as always accommodating.
It’s meant breaking free from my fears of being judged or not liked.
It’s meant learning to create boundaries that work for me - and that don’t alienate others.
Letting go of asking for permission.
Of feeling it's too late to do what I want.
Of waiting until I feel ready.
Of trying to fit a round peg into a square hole when it's simply not right for me.
Of guilt for decades of starving my body and not seeking the type of support I needed to end emotional eating.
And most importantly - listening to the voice inside that I trust to guide me intuitively and with the wisdom I've collected along the way.
The W.I.S.E.R. Woman Framework
Many years ago I noticed the women I worked with were needing more access to their inner resources, often buried beneath fear, old beliefs, and outdated expectations.
So I created the W.I.S.E.R. Woman framework to give language to what I saw rising in them:
Wisdom
Intuition
Self-Compassion
Energy
Resilience/Responsibility
These weren’t new skills to learn. They’re strengths already within them, waiting to be remembered, reclaimed, and trusted.
This framework guided me in my coaching practice as I knew the importance of connecting within in midlife and beyond.
And then something unexpected happened…
A Surprise Beginning - The Tap and Write Studio
Tap and Write began as an experiment — a personal promise to myself to write one word a day, even if it was just “hello” or “good night”.
That commitment led me into therapeutic writing, which sparked a curiosity: What would happen if I combined writing with EFT Tapping, a modality I’d practiced for years?
I invited a small group to try it and what happened surprised all of us.
Women felt calmer. Their writing deepened.
Insights surfaced that thinking alone never accessed.
And the feedback was clear:
“There’s something magical in this process.
Please keep offering it.”
So I did.
Tap and Write grew into monthly sessions.
Then into theme-based explorations.
Then into a five-part series based on the W.I.S.E.R. Woman framework.
And now into something women return to again and again because of how grounded, seen, and empowered they feel.
What Women Say About Working With Me
They tell me they feel:
deeply heard
emotionally safe
understood and supported
guided with intuition and wisdom
able to explore their truth without fear
surprised by the depth they reach
transformed from the inside out
They tell me Tap and Write is “spiritual”. That my presence creates calm. That they trust me.
And trust for me and you — especially in midlife — is everything.
Why I Do This Work
Because I believe women in midlife and beyond deserve to find the meaning they’re looking for, to be heard, find clarity, connection, and a sense of possibility.
They deserve to feel like the W.I.S.E.R. Woman they truly are.
Tap and Write — and my coaching — are invitations to that safe place to explore what has yet to be written.
Won’t you join me?
Fun Facts About Me.
I love “woo-woo” things like Oracle cards and Human Design - I’m a Generator.
My favorite thing is to sip coffee or red wine while chatting with my besties and family.
I played the piano on stage and accompanied my son, Jojo Mason, for the first time in 30 years - it was terrifying and amazing.
My dream is to hold Tap and Write Retreats so we can grow and write together.
I’m a proud grandma to 3 fun boys who keep me on my toes.
I’m a romantic at heart, feel things deeply and cry easily during a good movie.
Work With Me


