Transform Your Life Through Coaching & Writing With Joan
Helping women in midlife reconnect with their inner wisdom, courage, and possibility.
My Story
Hello Lovely Soul!
I’ve spent decades supporting women — as a social worker, facilitator, and coach — through some of the most challenging, transformative moments of their lives.
Again and again, I’ve witnessed and experienced a truth that’s not spoken about much:
Midlife isn’t a crisis, but a calling.
A calling back to yourself.
A calling toward more meaning.
A calling to live with more ease and compassion.
A calling to live in a way that reflects who you truly are - the woman you’ve always wanted to be.
My work is built around creating a space where women can reconnect with this deeper truth — gently, safely, and without pressure.
The W.I.S.E.R. Woman Framework
Many years ago I noticed the women I worked with were needing more access to their inner resources, often buried beneath fear, old beliefs, and outdated expectations.
So I created the W.I.S.E.R. Woman framework to give language to what I saw rising in them:
Wisdom
Intuition
Self-Compassion
Energy
Resilience/Responsibility
These weren’t new skills to learn. They’re strengths already within them, waiting to be remembered, reclaimed, and trusted.
This framework guided me in my coaching practice as I knew the importance of connecting within in midlife and beyond.
And then something unexpected happened…
A Surprise Beginning - The Tap and Write Studio
Tap and Write began as an experiment — a personal promise to myself to write one word a day, even if it was just “hello” or “good night”.
That commitment led me into therapeutic writing, which sparked a curiosity: What would happen if I combined writing with EFT Tapping, a modality I’d practiced for years?
I invited a small group to try it and what happened surprised all of us.
Women felt calmer. Their writing deepened.
Insights surfaced that thinking alone never accessed.
And the feedback was clear:
“There’s something magical in this process.
Please keep offering it.”
So I did.
Tap and Write grew into monthly sessions.
Then into theme-based explorations.
Then into a five-part series based on the W.I.S.E.R. Woman framework.
And now into something women return to again and again because of how grounded, seen, and empowered they feel.
What Women Say About Working With Me
They tell me they feel:
deeply heard
emotionally safe
understood and supported
guided with intuition and wisdom
able to explore their truth without fear
surprised by the depth they reach
transformed from the inside out
They tell me Tap and Write is “spiritual”. That my presence creates calm. That they trust me.
And trust for me and you — especially in midlife — is everything.
Why I Do This Work
Because I believe women in midlife and beyond deserve to find the meaning they’re looking for, to be heard, find clarity, connection, and a sense of possibility.
They deserve to feel like the W.I.S.E.R. Woman they truly are.
Tap and Write — and my coaching — are invitations to that safe place to explore what has yet to be written.
Won’t you join me?
Fun Facts About Me.
I love “woo-woo” things like Oracle cards and Human Design - I’m a Generator.
My favorite thing is to sip coffee or red wine while chatting with my besties and family.
I played the piano on stage and accompanied my son, Jojo Mason, for the first time in 30 years - it was terrifying and amazing.
My dream is to hold Tap and Write Retreats so we can grow and write together.
I’m a proud grandma to 3 fun boys who keep me on my toes.
I’m a romantic at heart, feel things deeply and cry easily during a good movie.
Work With Me


